What is Plur?

“With fairer revenue sharing, more users will find their true callings, and more creators will reach their true fans.” - Chris Dixon

Plur is a no-loss platform designed to foster community building through real incentives.

In the realm of web2 social networks, the purchase of followers via advertisements or fake accounts is commonplace. Here, followers essentially become a product, with the platform reaping the majority of the revenue and sharing only a minimal portion of the profits with its users.

We propose a new social primitive, that leverage the power of crypto technologies, to facilitate community formation and equitable benefit sharing, all while ensuring that the profits don't end up with the platform.

On Plur, you can create a "Plur Pool" and allow others to stake ETH into the Pool. By doing so, you can earn the Yield generated from ETH. You can also give back a portion of the Yield as a bonus to those who stake ETH into the pool (Followers). For Followers, you can join this Creator's exclusive community and gain access to his/her content. The key point is, it's no loss for anyone involved.

Use Cases

1. Influencer Engagement: An influencer wishing to expand their follower base creates a pool with specific missions and stakes 50 ETH. Users can join the Influencer's pool and earn high yields after completing tasks like following the influencer and retweeting about them.

2. Monetizing Content: A content creator looking to monetize their work can create a pool by staking 10 ETH to bootstrap it and charging a 20% fee. Users join this pool to access exclusive articles. As more followers join, the yield rate for the creator increases, incentivizing the continuous publication of quality content.

3. Funding Public Goods: A developer working on a public good project, such as infrastructure on Blast, can create a pool where 100% of the fee generated goes directly to the developer’s address, providing a steady funding stream.